H&M /Divided Red

2010

H&M offers fashion and quality at a best price. I worked as a design assistant in the Divided and Women's departments.

Divided Red is a concept of easy fashion for girls between 15-25 years. The collection is rooted in the denim related fashion and lifestyle.

My work included design and research for woven product groups; jackets, trousers, blouses, dresses and skirts. I was involved in the collection planning and print coordination together with the design team. I also worked closely with the quality, wash and trim development and sample fittings.