Easy fashion for girls. Rooted in the denim lifestyle.
H&M offers fashion and quality at a best price. I worked as a design assistant in the Divided Red collection in 2010.
Divided Red is a concept of easy fashion for girls between 15-25 years. The collection is rooted in the denim related fashion and lifestyle.
My work included design and research for woven product groups; jackets, trousers, blouses, dresses and skirts. I was involved in the collection planning and print coordination together with the design team. I also worked closely with the quality, wash and trim development and sample fittings.