H&M /Mama

2008-2010

H&M offers fashion and quality at a best price. I worked as a design assistant in the Divided and Women's departments.

H&M Mama is a collection of modern basics and current fashion for the pregnant woman. Special focus is in functionality, comfort and flattering fit.

My work included product design, research and collection planning for all product groups; jersey, knitwear, woven and denim together with the buying team.