Fashion, comfort and functionality during pregnancy.
H&M offers fashion and quality at a best price. I worked as a design assistant in the Women's department Mama collection during 2008-2010.
H&M Mama is a collection of modern basics and current fashion for the pregnant woman. Special focus is in functionality, comfort and flattering fit.
My work included product design, research and collection planning for all product groups; jersey, knitwear, woven and denim together with the buying team.