Creative, business savvy thinker and doer.

I’m Anna Huoviala, an experienced womenswear and denim designer with passion for concept and product development and trends.

My passion in design and fashion is deeply rooted to my love of trends. Over the years I’ve developed an analytical and inspirational approach to combine commercial and creative goals in my design work.

Sustainability is one of the biggest challenges in fashion and I'd love to be part in shaping the fashion industry towards a more informed and sustainable future with innovative thinking.

I am a curious and empathetic person and I love to inspire my team with new ideas and insights. I also am very determined and driven to complete the goals and get things done. 

Besides my industry experience I have an academic interest in research on the topics related to design, strategy and insight. I also enjoy sharing my expertise with fashion students and I’ve been a guest lecturer in Aalto University and Lahti Institute of Design among others.

I'm currently based in Helsinki.